Monday, January 17, 2011

Steve Balmer doesn't think that Xbox is a gamebox ...

Do you consider that Xbox 360 is a gamebox? The executive director of  Microsoft Steve Balmer does not agree with you. No, he did not give up to competitors, simply he considers that their Xbox is capable on greater: «It is not gamebox. It is a domestic entertaining center. Place for intercourse. Place, where it is possible to look a TV set. Soon we will have videoservice Hulu. Only here you come forward because a controller are your gestures, your voice», - Balmer talks. What these publicity slogans are to?

It appears that Microsoft decided to carry an accent on a casual audience, and above all things - coming into the notice of women. «Take any 15 years old teenager, and he will say that would like to purchase Xbox 360. But I want, that any 15 years old girl was in the same raptures for Kinect», - Balmer talks.

They urged such decision because of success of new controller. «My wife talked before, that it is a gamebox for men only. Now it likes to look the cinema there, calls me to play dancings games. Kinect opens access to organization of domestic rest», - he declares. Domestic entertainments are perfect, but we hope, they will not forget about hardcore players.

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